Content marketing is the process of positioning a brand in the increasingly noisy milieu of online voices looking for attention. It’s no easy task, to be sure. Marketers must find a way to make their brands stand out from the crowd. In my opinion, the best way to do that is to focus on authority content.
Authority content is content that builds an audience through the dissemination of super-helpful information that draws readers and the attention of high-profile influencers. In other words, it’s not just run-of-the-mill content. It’s content you invest in because it has the potential to deliver long-term returns in three very distinct ways:
- Inbound links from authoritative online sources
- Lots of traffic
- High search engine rankings for important high-value keywords
Done right, authority content positions your brand to be an influencer among influencers. The following infographic describes 7 important types of authority content any brand can use to deliver the above-mentioned returns.
Looking for authority content for your brand? It’s what I do. You can find me at Taylored Content.